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2014 Survey Findings

MILLENNIALS

Millennials are optimistic, career-minded and poised to take control of their futures

Millennials, young adults aged 18-30, are optimistic about the future, particularly in Latin America; care about career stability; and think strategically about identifying the best opportunities, according to the results of the Telefónica Global Millennial Survey, now in its second year. The results showcase the pervasive nature of technology in the lives of Millennials, their entrepreneurial spirit and their concern about poverty, corruption, the economy and education.

 

METHODOLOGY

How we conducted the 2014 Global Millennial Survey

Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions. Penn Schoen Berland conducted research from 23 June – 4 August 2014 via online survey and central recruit to online survey.

 

PRESENTATIONS

FACT SHEETS