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Survey Findings

Today’s Young Adults: The Leaders of Tomorrow

We’re in the midst of a digital revolution that is transforming our lives and opening new growth opportunities for us all. As our society evolves, so must our way of thinking. To be a truly global citizen, we must first understand what motivates our people and our culture.

That is why we asked more than 12,000 young adults, aged 18-30, across 27 countries, their feelings about the world in which they live, how technology impacts their lives and their personal goals and dreams.

The findings reveal a generation that is constantly connected, tech savvy, optimistic and believe strongly that technology creates opportunities for all. Yet, Millennials also express concern about the economy, entering the workforce, personal freedoms, and their planet. Despite these concerns, this is perhaps the first evidence of an entire generation who now feel that technology can make a difference in the world.

 

How we conducted the Global Millennial Survey

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Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa . Penn Schoen Berland conducted the survey from 11 January – 4 February 2013.

Millennials from Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Czech Republic, Egypt, France, Germany, India, Israel, Italy, Japan, Kingdom of Saudi Arabia, Korea, Mexico, Peru, Poland, Russia, South Africa, Spain, Turkey, United Kingdom, United States and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet. The global margin of error is +/-.9 percent. 

 

Global Millennial Survey – Results

Explore the full survey results and draw your own conclusions about today’s Millennial generation.

 

Fact Sheets

Download fast facts on the key findings from the Global Millennial Survey

Millennial Leaders

Technology

Middle East & Africa